From the Frontline: Fast and furious at net-zero Formula E
In ‘From the Frontline’, Project journal editor Emma De Vita meets project professionals who are working on cutting-edge projects, and academics whose research is at the forefront of project management techniques.
In this episode we meet Gemma Roura Serra, strategic planning director at ABB Formula E. Formula E is the world’s first all-electric single-seater car racing series, conceived to accelerate electric vehicle adoption and demonstrate leadership in the sports world by becoming the only sport to be net-zero carbon since inception. Its races are held in 12 city centres across the world, including London, New York, Paris, Rome, Hong Kong, Moscow and Beijing, where it debuted in 2014. The 45-minute races predominantly take place on 3km circuits and the cars go from 0–100km in 2.8 seconds with a max speed of 160 miles/hour.
With over 20 years of experience in sports management, Gemma offers a strong hands-on background in the motorsports and events industries. In September she was promoted to strategic planning director focusing on calendar and event operations planning and roadmapping.
In this podcast, Gemma shares her experience of masterminding a pioneering project with a sustainable message at its core.
If you’d like a more detailed exploration of her work, please see Gemma’s APM webinar on Formula E, available on YouTube: https://www.youtube.com/watch?v=kAOT9kbUIZI
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